// avantgardeBuilding influencer communities, developing brands, and creating customer experiences.
Who's got it?
How'd they get it?
How can you create some?
Gone are the days when sales were built solely by consumers sleuthing the web and sifting through reviews. In today's information-overloaded world, they look first and foremost to their influencers to see wha'ts hot and what works.
We're the ones who put the Treo smartphone into the hands of Peter Gabriel, Matthew Broderick and Mario Batali. We put the Timbuk2 bag over the shoulder of eco-friendly movers and shakers such as William McDonough and Alex Steffan. We even enlisted the help of hacker Kevin Mitnick in masterminding an experiment that headlined in USA TODAY and sent Zone Labs' sales soaring.
How do we build buzz? We influence the influencers. We build communities of influencers to drive viral marketing and engage customers in meaningful ways. We build brands — or expand upon them — so that they work harder and shine brighter. We do things that are smart and strategic so that the press takes notice and writes about it.
The way we figure it, endorsements end once your money runs out. But the ripple effects of growing influencer communities, spot-on brand expression, and meaningful customer experiences keep working in your favor, over and over.
Which leads us back to our original question: What kind of buzz can we create for you?