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// October 2001 archive

// 10. 1.01

Handspring Hires Avantgarde for a Strategic Seeding and Influencer Program

In October 2001, Handspring launched their new Treo product at the prestigious Agenda conference. In order to generate demand for this new and innovative compact communicator that integrates a mobile phone and wireless applications like email, short messaging and Internet browsing, Handspring hired Avantgarde to develop a strategy and implement a program to get this hot product in the hands of the most influential people.

Packet Design Launches New Site

Packet Design is not only Vernier Networks parent company, but also one of Avantgarde's charter clients. After spinning off Vernier and forging ahead with new technologies, it was clear that Packet Design needed an expandable website to allow for its rapid growth. Avantgarde was engaged to capture Packet Design's innovative wireless, packet based technology in a easy to navigate and clean site design. Inspired from Mondrian, as the father of technological “packet” art imagery, Avantgarde designed a colorful and simple site that is easily expanded to showcase Packet's growing content.

Avantgarde Partners Help Meals on Wheels

Always dedicated to staying involved in the community, Avantgarde has donated design services to Meals on Wheels of San Francisco (MoW). In October of 2001, MoW formulated a Gala Steering Committee to help drive the marketing, advertising and public relations of its annual fundraiser. Partners, Kristin Kelly Colombano and Jennifer Betti are active committee members engaged in pro bono projects to help maximize the Gala's success.


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