Working from Annie C.'s fusion of old-world charm with contemporary style, Avantgarde developed the company's identity, product hangtags and sales materials. The design solution speaks directly to the unique aspects of Annie C. products by using an elegant and stylish typeface, an offbeat, quirky and appealing color palette and graphic details inspired from the bags’ beautiful linings and stitching.
Annie C., an accessory and apparel company, launched its Spring/Summer 2003 product line comprised of innovative and whimsical handbags. Based in Healdsburg, California, Annie C. has distribution in specialty boutiques in the San Francisco bay area, Napa and Sonoma counties. San Francisco boutiques include OOMA, Heidi Says, Brown Eyed Girl and Jest Jewels.