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// Timbuk2 Hires Avantgarde to Expand Audience Appeal

San Francisco’s own Timbuk2, a maker of hand-sewn bags for bicycle messengers and cycling enthusiasts since 1989, has hired Avantgarde to help evolve its brand strategy as it introduces products geared toward broader lifestyles. The company’s new Graphic Messenger Bags and Laptop Bags have been winning rave reviews, and the company plans to expand into other related lifestyle products.

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