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// Gadgets of the Rich and Famous

Wired Magazine Issue 13.11, November 2005

You just can't buy exposure like this. Or can you? Electronics companies have realized that brokering ties with celebs is worth budgeting for. Palm hired Avantgarde, a San Francisco-based marketing firm, which got Peter Gabriel, Buzz Aldrin, and the hipsters in Lady­tron dialed in to the Treo 650.

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