« How to manage email to prevent productivity-sapping overload | Main | Ten things 2007 - a class with Michael Shanks about design »

// Buzz on the Web: Influencing the Influencers

Dan Greenfield, Vice President of Corporate Communications at EarthLink, contacted us a couple of weeks ago about the idea of influencing the influencers. He was interested in finding out about what Avantgarde thought about the effect of influencer marketing on the adoption of products and services and what was important in the process.

Our take, "Throwing tons of money at all the influentials in the world won’t work if the product itself doesn’t meet a genuine unmet need. The brand experience has to be a reflection of the personal creativity of the user in order for a product to translate from a small circle to mass consumption."

Read more on this blog: Bernaise Source

post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

 


01 // company

02 // work

03 // clients

04 // press

05 // journal

06 // contact

email updates
enter your email address:
submit

delivered by feedburner

rss feed
© 1996-2017 avantgarde
Powered by
Movable Type 3.34