Dan Greenfield, Vice President of Corporate Communications at EarthLink, contacted us a couple of weeks ago about the idea of influencing the influencers. He was interested in finding out about what Avantgarde thought about the effect of influencer marketing on the adoption of products and services and what was important in the process.
Our take, "Throwing tons of money at all the influentials in the world won’t work if the product itself doesn’t meet a genuine unmet need. The brand experience has to be a reflection of the personal creativity of the user in order for a product to translate from a small circle to mass consumption."
Read more on this blog: Bernaise Source