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// February 2010 archive

// 02.24.10

Waffle Mania on KQED and Twitter

waffle mania

Waffle Mania, one of my favorite street vendors in San Francisco, is benefiting from our social media strategy. We found them a new location on Tehama Street @ 2nd St. and established a twitter feed for them (@WaffleManiaSF) in January and they have taken off. They just doubled their followers in one day with a post on KQED's food blog Bay Area Bites and are thinking of getting a new truck.

a downtown trek to waffle nirvana

The "waffle man" that many people seek out is, more often than not, Alain Dupont (while there are a few other business partners, Dupont is frequently working the waffle irons). While he's a familiar face at many of the local markets, the Tehama Street routine is new. I asked Dupont why he decided to spend more time in San Francisco and how he chose the quiet, unassuming street. After doing a very successful catering event in mid-November at BarrelHouse (@barrelhousesf), friend and marketing guru Marcus Colombano encouraged Alain to come down to BarrelHouse on a more permanent basis, and the CBS folks across the street have welcomed him with open arms. The rest seems to be history.

Particle Programmatica Taps Avantgarde for Marketing Strategy


I am happy to announce that Particle Programmatica has asked Avantgarde to come on board and help craft their marketing communications strategy. We will be working with them to develop their brand platform and messaging as well as assist them in the development of strategic press, influencer and co-marketing relationships.

"We make massively small products that shorten the distance between the internet and awesome," says Aubrey Anderson, Particle Founder and CTO. "We look forward to working with Avantgarde to continue that mission and make the conversations we have with our customers and partners as meaningful and as resonant as possible."

continue reading "Particle Programmatica Taps Avantgarde for Marketing Strategy" »

// 02.10.10

Creative Social San Francisco '09

Last November, Avantgarde worked with Pereira & O'Dell to produce Creative Social's tenth creative summit this time in San Francisco.

Creative Social

Every big idea started out as a question. Global brands, political revolutions, successful blind dates—they all began with What if…? What if we put cotton on a stick? What if we sent bits of data through the air? What if we made a car that runs on feelings? That last one’s made up, but then again, so is everything.

This year’s Creative Social brought together some of the world’s most notorious what-iffers from 15 cities across 10 countries. These infamous innovators assembled in a 100-year-old former speakeasy, the BarrelHouse, to share stories and discuss the future of their respective fields—Design, Music, Film, Technology, Food and Business.

It was only fitting that the Fall ’09 Creative Social landed in San Francisco. A notorious bubble of innovation, ideas, and liberal politics, the city by the Bay is the perfect backdrop for this weeklong what-if-a-thon. Each day, talks explored concepts, products, and movements that began locally, but grew into global phenomena. All this occurred over delicious local fare and the muffled din of smart people whispering excitedly to other smart people.


01 // company

02 // work

03 // clients

04 // press

05 // journal

06 // contact

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