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// Particle Programmatica Taps Avantgarde for Marketing Strategy


I am happy to announce that Particle Programmatica has asked Avantgarde to come on board and help craft their marketing communications strategy. We will be working with them to develop their brand platform and messaging as well as assist them in the development of strategic press, influencer and co-marketing relationships.

"We make massively small products that shorten the distance between the internet and awesome," says Aubrey Anderson, Particle Founder and CTO. "We look forward to working with Avantgarde to continue that mission and make the conversations we have with our customers and partners as meaningful and as resonant as possible."

Particle, based in San Francisco invents products for web and mobile. Their products include:


Robo.to is a way to extend a user's status updates with a video avatar using your webcam or camera phone. It also aggregates their latest vitality from around the web and puts it all in a tiny calling card that stays fresh. Write once, publish everywhere!


Crusher is a new way for sending engaging invitations to your next party that doesn't require sign-up. Pick and choose what features to include, change the layout completely and customize the page to your style.


Open Smirk is for developers who want their users to have the ability to create video avatars alongside just basic photo upload. It can react to a user's interaction and is open to other creative (mis)uses. Smirk video icons come in three flavors - Flash, Jpeg, and Gif.

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