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// Instagram Filter Creator Releases Litely a Photo App for iOS

Litely-1

Cole Rise, photographer, designer and developer of the majority of Instagram’s photo filters has just released his first photo app, Litely. Cole has a unique perspective on digital photography, social sharing and app design that has influenced his work as developer/photographer and Litely has been designed to embody his philosophy of the simple, subtle and natural. He believes that digital images and camera phone photos specifically should not be caricatures of themselves but beautiful works of art, proudly shared and made to last the test of time.

We are proud to be a part of his launch and feel that that Litely for iOS will change the way consumers think about their images by helping them take better photos with their phones and other digital devices.

About Litely for iOS

Launching on the Itunes App Store on May 8, Litely is a photo filter app that adds gorgeous, film-inspired tones to photos in seconds, without any of the heavy-handed, over-saturated effects of most photo apps. Created by professional photographer Cole Rise, Litely for iOS applies subtle filtering capabilities that bring out the natural beauty in your shots without over-treating them.

Previously only available from the Litely website for professional photographers using Lightroom, Photoshop, Aperture & Adobe Camera Raw, Cole's personal palette of photo adjustments and filters are now available for iPhone and iPad as a free download on the iTune App Store.

About Cole Rise

When Cole is not circling the globe shooting for resorts, travel boards and publications like National Geographic, Cole works with companies like Apple, Google and Sony, as well as Instagram. With Instagram, he created the Amaro, Hudson, Sierra, Sutro, Mayfair, Willow and Rise filters for the app, and currently has more than 900,000 followers who love his aesthetic (http://instagram.com/colerise).

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