As part of Visa World Cup Digital Campaign, The Samba of the World, Avantgarde produced Go Korea, a celebration of South Korea Football. Directed by Reuben Wu, the video delves into South Korea's rich and euphoric football fan experience through the pencil and paintbrush of the street artist Sam Flores. The journey is an audiovisual anthem of both ancient and modern South Korea, depicted in a dynamic, moving collage of sound and vision.
The overall campaign was shot in the 32 qualified countries showing that every country has its own Samba.
Every country has its own Samba, its own joy, its unique way of dancing with a football. And since every unique dance needs a unique song, Visa invited musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). Then, they asked 32 filmmakers to share how their nation celebrates the FIFA World Cup.
The result is an exciting journey around the globe. Find out what kind of food fans have on match days, what types of gear they wear, get to know some of their country's football rituals and history, and enjoy their unique way of celebrating.
The Visa site also has a Teletransporter that, using your webcam, lets you put yourself in memorable situations like taking a selfie with Zidane and Cannavaro, giving rubdowns to players, or doing Higuita's famous scorpion save.
If you want to get a daily feed of the fans celebrations around the world, just follow the Visa Fanbassadors, insider fans that will cover the best moments.
The new Visa World Cup Digital Campaign may be one of the most personalized ever and it really stands out on its effort to give the FIFA World Cup to whom it really belongs: the fans.
CreditsAgency: AKQA San Francisco/São Paulo.
Global Production Company: Skunk - with Saman Kesh as the Advisor for Directors.
Overseeing Sound Production Company: Copilot, New York.
Production Company: Avantgarde
Director: Reuben Wu
Artist: Sam Flores
Director of Photography: Brett Foxwell
Consulting Director of Photography: Joe Picard
Executive Producer: Marcus V Colombano
Line Producer: Andrew Devansky
Editor: Mike Williams
Music: Wen-Kai Ying, Kyle Kim and Tom Jessop
Cultural Consultants: Jeong Won Yi & Rachel Kyuhee Lee