Gadgets of the Rich and Famous
Wired Magazine Issue 13.11, November 2005
You just can't buy exposure like this. Or can you? Electronics companies have realized that brokering ties with celebs is worth budgeting for. Palm hired Avantgarde, a San Francisco-based marketing firm, which got Peter Gabriel, Buzz Aldrin, and the hipsters in Ladytron dialed in to the Treo 650.