Here is the latest video from Bread & Gin, a celebration of the Negroni.

Negroni

1 oz. gin, St. George Botanivore
1 oz. orange bitter liqueur, Campari
1 oz. sweet vermouth, Cocchi di Torino
Orange peel for garnish

While the drink's origins are unknown, the most widely reported account is that it was invented in Florence, Italy in 1919, at Caffè Casoni, ex Caffè Giacosa, now called Caffè Cavalli. Count Camillo Negroni invented it by asking the bartender, Fosco Scarselli, to strengthen his favorite cocktail, the Americano, by adding gin rather than the normal soda water. The bartender also added an orange garnish rather than the typical lemon garnish of the Americano to signify that it was a different drink. - Wikipedia: Negroni