Addepar’s goal is to create one “operating system” for the financial world. One platform that can manage any asset, any currency and provide real-time value and reporting and insight. Working together with Teak, we partnered with Addepar to create a positioning, visual identity system and brand story to clearly define their purpose, engage their audience and (in their words) change the financial world. We completely re-imagined their website and developed all content, including a documentary series featuring their clients and the visionaries behind the company as well as engaging and educational product overview and tutorial videos.